Advertising

Advertising (or advertizing) is a form of marketing communication used to promote or sell something, usually a business's product or service.

In Latin, ad vertere means "to turn toward". The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.

Commercial ads seek to generate increased consumption of their products or services through "branding," which associates a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement.

Advertiser (disambiguation)

An advertiser is an entity that advertises.

Advertiser is also the name of several newspapers around the world:

The Advertiser (Adelaide)

The Advertiser (commonly known as The Tiser) is a conservative, daily tabloid-format newspaper published in the city of Adelaide, South Australia. First published as a broadsheet named The South Australian Advertiser on 12 July 1858, it is currently printed daily from Monday to Saturday. A Sunday edition exists under the name of the Sunday Mail. The Advertiser is a publication of News Corp Australia.

The head office of The Advertiser has relocated from a former premises in King William Street, to a new office complex, known as Keith Murdoch House at 31 Waymouth Street.

History

The South Australian Advertiser and The South Australian Weekly Chronicle were founded in 1858 by the Reverend John Henry Barrow, a former editor of a competing newspaper, the South Australian Register. The South Australian Advertiser was published from 12 July 1858 (Vol 1, no 1) to 22 March 1889 (Vol 31, no 9493). The original owners were Barrow and Charles Henry Goode. The company was re-formed in 1864, with additional shareholders Fred Burden, John Baker, Captain Scott, James Counsell, Thomas Graves and some others. In 1871, when the shareholders were Barrow, Goode, Robert Stuckey, Thomas Graves, William Parkin, Thomas King, James Counsell, and George Williams Chinner, the partnership was dissolved and the business was carried on by Barrow and King. It continued from 1889 as The Advertiser

Creative

Creative may refer to:

Companies

Entertainment

Other uses

See also

Creative Technology Limited

Creative Technology Ltd. is a Singapore-based global company headquartered in Jurong East, Singapore. The principal activities of the company and its subsidiaries consist of the design, manufacture and distribution of digitized sound and video boards, computers and related multimedia, and personal digital entertainment products.

It also partners with mainboard manufacturers and laptop brands to embed its Sound Blaster technology on their products.

History

The firm began as a computer repair shop, where Sim Wong Hoo developed an add-on memory board for the Apple II computer. Later, they started creating customized PCs adapted in Chinese. A part of this design included enhanced audio capabilities, so that the device could produce speech and melodies. The success of this audio interface led to the development of a standalone sound card.

In 1987, they released a 12-voice sound generator sound card for the IBM PC architecture, the Creative Music System (C/MS), featuring two Philips SAA1099 chips. Sim personally went from Singapore to Silicon Valley and managed to get RadioShack's Tandy division to market the product. The card was, however, unsuccessful and lost to AdLib. Learning from this, Creative produced the first Sound Blaster, which included the prior CM/S hardware but also incorporated the Yamaha YM3812 chip (also known as OPL2) that was found on the AdLib card, as well as adding a component for playing and recording digital samples. The firm used aggressive marketing strategies, from calling the card a "stereo" component (only the C/MS chips were capable of stereo, not the complete product) to calling the sound producing micro-controller a "DSP" (for "digital sound processor"), hoping to associate the product with a digital signal processor (the DSP could encode/decode ADPCM realtime, but otherwise had no other DSP-like qualities).

Creative (song)

"Creative" was released in November 2008 as the third single from Leon Jackson's debut album Right Now. To promote the track Jackson appeared on the official BBC Children in Need 2008 show performing the song as an "exclusive" as this was the first time Jackson had performed the track. The song went onto debut at number 94 on the UK Singles Charts.

Release and promotion

The song was released in November 2008 as a digital download only through Syco and Sony BMG. To promote the song, Jackson appeared on the 2008 series of Children in Need where he performed the song in London.

Music video

The music video for "Creative" shows Jackson performing the song in front of a big band. Also, in the video Jackson is trying to impress a female which features in the video. Throughout the video the female does not pay much attention to Jackson but however towards the end of the video the female seems to pay slight attention to Jackson.

Critical reception

The BBC said: